Hi, I'm Andrea
I help companies and startups solve the growth problems that don't have an obvious answer.
Whether you're a startup finding your footing or a big company trying something new, I move into the messy, first-of-its-kind work and find the leanest way through.
Open to new work this quarter.
Proof
I'll skip the adjectives. Here are the numbers.
€3.5M
raised for Reasoned Art, the startup I helped build from zero
120M
people reached across the adidas and Bulgari campaigns
+30%/mo
monthly performance lift on the trading venture I advised
Worked with
Advisory
I help companies and startups solve the growth problems that don't have an obvious answer — the messy, first-of-its-kind work where there's no playbook yet. A finance brain, fifteen years across very different fields, and a bias for the leanest path that still solves the whole thing. Most engagements start with a conversation.
Selected engagements
Generali Group
2026Guest advisor on embedding modern AI workflows across the organisation — cutting time-to-outcome from first idea to shipped result.
Crédit Agricole & Amundi
2024Guest speaker on AI innovation across a Northern Italy roadshow.
Invesco
2022Guest speaker on Web3 at the “Profumo di Metaverso” investor roadshow, Naples.
Also on stage at Politecnico di Milano, the Museo del Design (ADI), the Italian Blockchain Observatory, and the Web Marketing Festival.
Selected work
01 · Reasoned Art · Chief Marketing Officer · 2021 — 2024
From zero to the country's #1 brand
Took a startup from incorporation to the #1 brand in a category that didn't exist yet — in twelve months, including world-first projects with two national governments.
Read the case study →02 · adidas + Bulgari · Project Manager · 2021 — 2022
Two icons into territory with no map
Ran the creative, technical, and marketing work that took two heritage brands somewhere they'd never been, with activations across Europe.
Read the case study →03 · Hodlie · Product & DeFi Advisor · 2023 — 2025
From idea to beating the hedge funds
Advised a trading venture from idea to product-market fit, until it outperformed directional hedge funds.
Read the case study →Experience
Salomone.io
Founder
Independent practice solving growth and innovation problems for companies and startups.
2026 — Present
BasedBot
Growth Advisor
Drove 5M in routed volume from zero in two weeks.
2026 — Present
Hodlie
Product & DeFi Advisor
Advised an AI-driven DeFi venture from idea toward product-market fit.
2023 — 2025
Reasoned Art
Chief Marketing Officer
Led growth for Italy's first contemporary digital-art and NFT startup.
2021 — 2024
The Italian Digital Agency
Founder & CEO
Digital agency for Italian SMEs; 30+ clients under management.
2020 — 2022
Orbit Interactive
Marketing Manager
National and international digital campaigns, Miami.
2019 — 2020
Earlier: CEO at Wordei Inc (Miami), Marketing Analyst at That Vibe, freelance translator (IT/EN/ES), and Finance Tutor & Spanish Professor Assistant at Ave Maria University.
Let’s talk
Got a problem that doesn’t have an answer yet?
A 30-minute call. Come with a problem, leave with a plan.